We've all done it.  You hear about the latest product, whether it be a phone, computer, or a new treadmill.  But, you want to research it and put your hands on it before making the purchase.  What is the first thing you do?  You try and locate a local business that carries the item, and the vehicle you use to conduct this search is invariably the internet.  The local store that has a web presence will be the business that makes the sale because they have chosen to extend their physical presence and meet the customer where most consumers begin the purchasing process.

In 2019, e-retail sales accounted for 14.1 percent of all retail sales worldwide, with $3.5Trillion of that business conducted in the U.S. alone, and experts predict that number to reach over $4Trillion in 2020. With these predictions made before the current pandemic, that number could be much more significant. With over 2Billion online customers worldwide conducting around 51% of their purchases online using a mobile device, it is no wonder the mad rush of businesses from all industries to establish an online presence.

I believe a business website will be as common as an email address very soon.  If you currently run or operate a business with no web presence, do yourself a favor and check into setting up a website.  Meet your customers where they are at the beginning of the purchasing process. Online.

We've attached a couple of articles highlighting the importance of staking your claim online.

If you are looking for a solution to extend your brick and mortar to the online marketplace, Coreware can help.  Let us know if you are interested, and we will get you set up with a solution that works for you.

This article is from last year, and not surprisingly, it is even more relevant.

How Small Businesses Used Websites !n 2019

The following article lays out some excellent points about having a website.

Why Every Business Needs A Website